We support Channel 4 and E4 with content creation and Twitter management for a number of their most popular shows, including Celebs Go Dating, First Dates, Gogglebox, Friday Night Dinner, The Last Leg and The Secret Life of the Zoo. We create image assets and gifs, edit video clips and upload content to Twitter, using tools such as SnappyTV. We also monitor engagement and respond to the fanbase, celebrities and ordinary viewers alike.
Community Management – Aldi
We have been working with The Red Consultancy for over a year, providing a white label out-of-hours community management service for Aldi UK. We work alongside their in-house social media team providing moderation, engagement, crisis escalation and content creation services, while remaining in close contact with the client.
Bel Group’s portfolio of products includes Babybel, The Laughing Cow, Boursin and Leerdammer. Cattington provides a full social media monitoring service across Facebook, Twitter and Instagram. We also help with social listening and out-of-hours escalation, providing a 24/7 agile, customer-focused service.
Influencer outreach and Instagram strategy
Cattington worked with M-is on a pitch to win the Instagram account for Defra’s ‘Great British Food’ campaign. On learning that we were successful, we created an influencer outreach strategy where we identified four New York based Instagram lifestyle influencers and offered them travel to the UK for the foodie trip of a lifetime. We also helped to create an Instagram strategy targeted towards US visitors, which identified key foodie destinations in the UK, British food traditions and ‘must-try’ dishes and ingredients.
Content Creation – Adobe
We recently worked with Golin on a playbook for Adobe Creative Cloud’s participation at the OFFF Festival in Barcelona, where they were a key partner. We created Twitter and Facebook content, which was cascaded across their European social channels as well as writing tweets for keynote speakers that were pushed out live during their talks.